Of course we had to throw in our own vibrant logo here! We wanted to add as much colour as we could as a visual design programme.
We enjoy using them as secondary colours inside our logo to provide a flash of colour and make us stand out, even though you won’t see all of these colours on our design dashboard since we want to keep that very neutral with our dark blues.
Many remote teams and collaborators (like us at Visme!) utilise Slack as an online communication platform to remain in touch with one another.
The app is simple to spot in one’s phone or browser because to its colourful logo, which contrasts beautifully with the deep purple of their layout.
I particularly adore a nice multicoloured logo like this one because it provides businesses the freedom to experiment with colour without being constrained by just one or two primary hues.
FedEx’s logo is instantly recognisable thanks to its in-your-face orange, purple, and white colour palette as well as its concealed arrow.
Orange and purple aren’t typically used in design, yet this recognisable brand benefits greatly from the contrast of the vibrant orange and the deep purple.
The new rebranding of Mailchimp’s logo has a vibrant yellow colour palette that is ideal for a software firm. The email marketing platform makes excellent use of the yellow and black colour scheme to draw attention to their designs while still keeping them brief and consistent with their brand.
Lo-Fi Brewing Co
Who says the colours of beer firms must always be brown, green, and blue? This eye-catching, ombré pink to orange Lo-Fi Brewing Company logo will stand out above rivals at the grocery store’s cooler department.
Breaking away from what the majority of businesses in your field do may sometimes be a wonderful strategy to stand out and attract attention to your brand.
Upstart is a personal loan company, which is no surprise when we take a look at this muted color palette. Most financial companies tend to have a muted blue or green hue in their logo, and this two-tone teal is perfect.
Any football fans here? The Miami Dolphins’ logo, with its teal flat-design dolphin in the centre and an orange sun encircling it, is one of the most striking.
If you want to design a logo that stands out, consider balancing a bright colour with a more subdued tone.
The social media management tool Sprout Social has created a fantastic monochromatic logo colour palette since sometimes that’s all you need in life.
For a company whose name references flora, the style and colour scheme of the logo fits sense. Although green logos occasionally denote nature or eco-friendliness, this is not always the case, as shown above.
In a recent revamp, MasterCard kept the same logo colour palette as before while creating a more contemporary version of their well-known emblem.
This warm colour scheme has contributed to MasterCard’s ability to be as instantly recognisable as it is, and they just used a few forms to create this famous logo. Using the existing geometric forms in Visme, you may design your own logo that is comparable.
The network NBC’s rainbow logo colour choice is another cute one! Their eye-catching peacock emblem was created to represent the TV network’s introduction of colour TV to its audience.
Consider how the colour palette of your own logo might symbolise a good or service that your company provides, much as NBC’s initial goal.
When aiming to engage your audience, you can’t go wrong with a vibrantly coloured logo like Dunkin’. Just like their coffee and donuts, this vibrant orange and pink colour palette is certain to wake you up in the morning
Names for Change
If you’re searching for a more subdued tone of voice in your branding, this distinctive logo is a wonderful one to imitate. It has a lovely pastel colour palette of aqua, purple, and coral.
Like many long-standing firms, Best Buy has just undergone a brand refresh with a more sleek and contemporary look.
However, they have continued to use the vibrant blue and yellow colour scheme for their logo. The black edge that surrounded their price tag and writing in the past was simply faded off. The blue and white are now the dominant colors, with their yellow serving as more of an accent.
The colour scheme of Airbnb’s logo is straightforward and to the point, yet branding frequently benefits from this.
In order to make your main brand colour stand out in your designs, you may simply match it with blacks, greys, and whites if you select a single hue that you believe best embodies your company.
Despite not necessarily being the sexiest, the Panera logo’s colour combination is very recognisable. You can recognise a Panera advertisement from a mile away if you pair its colour scheme with its corporate typefaces.
And whether you like their olive and tan colour scheme or not, branding is really all about that.
Wilson, North Carolina
Another excellent example of a logo combining warm and cold colours is Pampers. This combination of blue and yellow-orange is excellent for drawing the attention of your audience.
Sometimes, like with the Expedia logo, the ideal logo colour palette is nearly entirely one colour with just a little emphasis of a second colour to balance it.
Your other branding and marketing materials might be guided by including this emphasis in your logo. It makes your entire design lot easier if you already know that one vivid colour will be a tiny emphasis.
Another well-known company with a recognisable logo and colour scheme is Harley-Davidson. In fact, it is so recognisable that many devoted clients and supporters have even had tattoos of the logo done.
Another fantastic instance of a vibrant logo is The Hyatt Place. Black circles serve as the letter’s gaps, while other coloured circles are used to construct an H.
This hotel brand uses colour in a unique way that adds complexity to its straightforward geometric emblem.
The three major colours—red, yellow, and blue—used in the Airtable logo come in a variety of hues and tints. A tried-and-true colour scheme may be incorporated into your logo in a fantastic way with this technique.
A jewellery firm called Brilliant Earth is renowned for using conflict-free diamonds. Their logo features a green hue to emphasise their eco-friendliness while keeping it feminine.
Billie is a firm that sells women’s razors, and their soft, feminine logo helps them connect with their target market.
A wonderful strategy to win over potential clients for your new company or rebrand is to keep in mind your target market and their preferred colour palettes.
Another illustration of how a single major colour can truly make your brand stand out is the vivid fuschia of Drip’s logo.
Finding just one colour to represent your business, whether you go with a vibrant hue as Drip did or a more subdued tone like we saw in Airbnb’s logo, can have a really powerful impact if you do it correctly.
With Brandwatch, we have a second rainbow-colored logo. There are so many various ways to use rainbow colours in these kinds of logos, which are always eye-catching.
Choose a more vivid version like NBC or a more muted colour scheme like this one for Brandwatch’s logo.
The tan/gold and white colour combination used by the feminine jewellery business Gorjana makes it easier to picture the brand’s high level of quality.
The traffic light colour scheme of Monday.com’s project management software’s logo is extremely symbolic of pushing things along.
See if you can develop a colour palette for your brand that has a similar abstract connection to your business and what it does.
Here, the logo is primarily black with a few orange elements. With that splash of color, the brand may still have a whimsical edge while feeling essential and professional.
The colour palette of the Tableau logo is equally multicoloured but leans more blue in its tones. Even the softer hues come out as a little muted.
Multicolored palettes may be entertaining to experiment with since there are so many various ways to utilise them, as I’ve already explained. Several can be found throughout this compilation.
Recall what I stated before about banking institutions? Money management app Clarity Money follows this trend of favouring blue and green colour schemes in their branding.
The intensity of the employed greens and blues is the key thing to note here. Despite using a reliable colour scheme, Clarity Money makes it lively.
An SEO tool called Ahrefs uses search engine data to direct the content strategies of its users. It is also quite useful for assisting users in tracking their backlink information.
It’s crucial to pay attention to how they’ve employed colour in their logo because of this. A common link HTML element is a href=”>/a>, and to indicate the gap within the tag, they have chosen a different colour for the “a” to set it out from the rest of the name.
Another excellent example of utilising a single vibrant colour to stand out is the modern and contemporary office furniture company Poppin. Their website also makes use of this vivid color, which makes buying online enjoyable and vibrant.
The Charleston, South Carolina, region is covered by CHStoday, a daily newsletter. For several cities in the southeast of the United States, 6AM City creates a number of them, each with a distinctive monochrome logo colour scheme.
This one, which just so happens to be my favourite because I’m from Charleston, is a terrific illustration of how using several tones of the same colour can result in some very classy branding.
Hello Fresh is a fresh food subscription box, so it should be no surprise that they’ve incorporated a lot of green into their logo.
Remember that bright greens tend to symbolize natural, eco-friendly brands, and it’s a great color scheme to use if your brand focuses on that.
DressUp is a little women’s business, and their logo’s feminine Millennial pink hue undoubtedly contributes to conveying that image.
Choose a hue that appeals to your target market (such as Millennial pink) and include it into your logo’s colour palette.
Sprinklr is an online customer experience platform, and another one of our multi-colored logos in this list. Are you sensing a pattern here? A lot of tech and SaaS companies take advantage of using a lot of color in their brands.
A tool for outreach called Respona may be used to locate contacts for PR and other outreach activities.
Many businesses that use a comparable technology tend to choose a muted colour scheme. Respona stands out from its rivals because to its vivid purple and teal colour palette.
Another way to do a single color scheme is by finding a dark shade that you can utilize within your logo and branding. This helps your brand to seem serious and informative, and can be a great use of color if that’s the voice you’re after.
Another piece of marketing software with some vibrant colours and a cute tiny monster as part of its branding is OptinMonster. A fantastic method to improve your brand is to design a mascot logo while keeping your colour scheme.
Amy Poehler’s Smart Girls
I love a good hot pink and yellow color scheme, and Amy Poehler’s Smart Girls initiative has hit the nail on the head with this guy.
If you’re trying to create an online presence that really grabs attention, a bright logo color scheme like this one is a great way to do so.
While many financial firms like reputable hues like blue and green, you will also notice that many healthcare and insurance providers follow suit, as we do here with Health IQ.
People connect with blue, which gives your business an honest vibe. This brand will do well by combining that with a subdued green and grey in their emblem.
Human Rights Campaign
The Human Rights Campaign uses a nice combination of navy blue and bright yellow to ensure the focus in their logo is on the equals sign.
Using colors strategically in your logo can help you to place emphasis on different shapes, symbols and messages.
Pantheon’s logo is another example of using an accent color in an otherwise greyscale logo color scheme.
Find a way to create your own accent within your color palette. This can also give you an edge when creating other branded items, like your website and marketing materials, because you’ll already know which color is a secondary accent shade.
This logo for CoverageBook uses a soft pink and a dark teal colour combination for a very understated colour design. They are able to produce some striking visuals for marketing thanks to this lovely colour mix.
Here’s another great example of using a dark teal shade in a way that grabs attention. This dark teal and bright orange color combination is stunning, and Cision’s use of geometric shapes in their wordmark logo gives it a playful edge.
Who can ignore the iconic logo color scheme of Reese’s?
From the candy bar to cereal to Reese’s pieces where the candy itself takes on the color of the logo, this chocolate and peanut butter candy brand has created a color scheme for the ages.
I love a tasteful ombré in a logo, and Asana has nailed it with their minimalist circles. This creates a bright ambiance for the project management software that can motivate its users.
Preview is an Instagram feed planner, hence the square pattern of its pictorial logo. The squares and colors represent a bright and perfectly curated Instagram feed, and we’re loving their use of color here.
The logo of Later, a different social media management platform, has vibrant squares. The business maintains the position of the pixelated squares whether they use their complete name or just the “L.”
Additionally, they are now allowed to use a variety of colours to produce vibrant, colourful marketing visuals and materials. To discover how colourful you can make your business, try employing a multicoloured logo colour scheme yourself.
Last, but certainly not least, we have a monochromatic blue logo color scheme. Blue highlights trustworthiness, as we’ve drilled into you throughout this article, allowing this company to assure its users that their data is accurate.