Course Content
Digital Marketing Fundamentals
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About Digital Marketing
10:10 -
Digital Marketing Trends
09:21 -
Digital Marketing Importance
09:49 -
Top reasons to learn Digital Marketing
07:02
Social Media Marketing
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Introduction To Social Media
05:22 -
Use of Hootsuite in SMM
03:43 -
Hootsuite – Best Social Media Strategy For 2023
09:07 -
Draft Lesson
04:53 -
Reputation Management And Monitoring
05:32 -
Customer Engagement
07:42 -
How Social Media Has Changed Businesses?
03:02
Search Engine Marketing
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Basic Understanding of Google search
13:17 -
Personalization of marketing at internet scale
10:40 -
Overview of SEM on different platforms
05:05
Web Analytics
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Web Analytics
05:49 -
Google Analytics
03:18 -
How Google Analytics functions
03:52 -
Google Analytics Account
08:18 -
Google Analytics Basic Metrics
05:36 -
Important Sections of Google Analytics reports
05:36
Lead Generation
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What Is Lead Generation
04:35 -
Creating A Lead Generator For Your Business
10:00 -
Lead Generation Marketing Introduced
04:41 -
Approach of Lead Generation
10:13
Display Advertisements
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Display Advertising
03:46 -
Getting Started With Digital Advertising
04:26 -
Display Advertising And Its Types
07:23
Remarketing & Growth Hacking
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Starting With Remarketing
04:54 -
What Is Google Ads Remarketing
10:39 -
Creating Facebook Retargeting Ads
17:34 -
What Is Dynamic Remarketing
04:06
CRM & Community Building
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An Online Community
02:56 -
Creating An Online Community Online
25:53
SEO
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Introduction to SEO
04:27 -
What is SEO, Its working, Tools and Strategy
09:18 -
What Is Semrush And What Does It Do in SEO?
04:40 -
Optimize New Content With Semrush
08:12 -
Is Semrush Worth?
06:04 -
White hat SEO, Black Hat SEO, Grey Hat SEO
05:05 -
On-Page SEO and Off-Page SEO
12:03
Content Marketing
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About Content Marketing & Inbound Marketing
06:06 -
About Inbound Marketing
10:36 -
Content Marketing Objectives
08:02 -
Introduction to Content Marketing
27:08
Email Marketing
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Email Marketing, Basics And Importance
05:54 -
How to Manage List in Sendinblue?
03:00 -
Email Headline Creation
08:03 -
How To Write Compelling Emails?
05:10 -
How to Use the Sendinblue Addon by WPForms?
06:51
Account Management & Client Servicing
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Account Manager
09:49 -
Framework of Account Management
07:01 -
Conflict Resolution
04:08 -
Techniques for Promotion
05:44 -
Negotiations tips
08:47 -
Introducing yourself to Clients
05:41 -
Importance of Body Language
10:20
Branding & Design Essentials
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What Does Branding Mean?
13:26 -
Why Is Branding Personal?
05:11 -
How To Ensure That You Stand Out?
07:01
Influencer Marketing
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Understanding Influencer Marketing
06:03 -
Influencer Marketing To Grow Your Brand
17:12 -
Marketing Agencies And Social Media Listings
07:43
Affiliate Marketing
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What is Affiliate Marketing?
16:11 -
Affiliate Marketing Terminology
17:10 -
Benefits of Affiliate Marketing
16:11 -
DrFundamentals of Affiliate Marketing
12:45
Google Analytics
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What is Google Analytics and Why Is It Important?
03:18 -
How to set up Google Analytics on all websites (WordPress, Wix, Shopify…)
06:31 -
How to set up a Google Analytics Demo Account
03:09 -
The Two Different Google Analytics Accounts You Can Have
05:36 -
How To Set Up A Google Analytics Account & Install The Tracking Code
03:44 -
How To Install The Tracking Code On Shopfiy, Wix etc.
05:43 -
How to Prevent Inflating Your Traffic Data
15:29 -
How To Access The Demo Content
05:41 -
Google Analytics Dashboard Overview
04:12
Paid Ads and Paid Media
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Introduction to Paid Advertising
14:42 -
Understanding Paid Advertising Channels
05:54 -
Paid Advertising vs. Organic Advertising
08:28 -
How To make Paid Advertising Work?
04:35 -
How To Master Paid Social Media Advertising?
08:15
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